The age old adage “reach for the stars” has for many always been just that, a popular idiom. Now South Africans are being given the chance to not only do that, but to literally get a chance to own the SUN!
Through platforms such as Uprise Africa, The Sun Exchange, a growing brand in Africa, renowned across the world as a technology and renewable energy leader, now anyone can earn an income from the sun by buying and leasing solar cells to businesses and schools across South Africa, and soon, in countries throughout Sub-Saharan Africa.
Many of us are still quite ignorant of the ramifications the electricity we use has on our environment.
There are fundamental problems created by the traditional methods of generating fuel, such as burning fossil fuels. Fossil fuel fumes creates air pollution, which has a massive ripple effect on the earth’s atmosphere and in turn leads to environmental phenomena we simply know as climate change.
Traditional electricity generation also has other, more far-reaching consequences, on the global community such as the high cost implications that lead most remote parts of the world, Africa in particular, to still have no access to electricity.
The Sun Exchange is the world’s first buy-to-lease marketplace for solar cells. The innovative financial tools developed are enabling the global community to come together to drive sustainable energy development and make the environmental, social and economic benefits of solar power accessible and affordable for all.
Since launching in 2015, they have built a community of over 8,000 Sun Exchange members across more than 140 countries who are already bringing solar power to 13 South African schools, businesses and organisations, offsetting 1,500 tonnes of carbon (CO2) emissions a year and rising.
Sun Exchange has received extensive awards and recognition for its innovative approach to solar finance, including recently being named by Fast Company as one of the Top 10 Most Innovative Companies in Africa. The multi-award winning company recently sold its millionth watt of solar power and was listed by Fast Company as one of the top 10 most innovative companies in Africa.
In its current fundraising initiative, Sun Exchange is seeking to raise up to $3 million (approx. R45 million) to grow its business. Of the $3 million being raised, the Company would like to raise R7 million (approx. US $460,000) from its global community of supporters via an equity crowd funding campaign with Uprise.Africa. This R7 million will equate to approximately 5.2% (fully-diluted) of the post-money equity of Sun Exchange, if the Company’s total fundraise reaches the $3 million goal. This would value the Company at approximately $10.7 million (R141 million), which is what is referred to as the fully-diluted post-money valuation — what the business is valued at after the funds have been raised (i.e., $460,000 for approximately 5.2% equity).
Already, more than one million ZAR has been raised via Uprise Africa’s equity crowd funding platform. This is over just a couple of days, which clearly indicates that the intended target will surely be reached and even surpassed in no time at all.
The Sun Exchange’s mission is simple — to connect the world to the sun. Hence, soon It will not just be a cliche’ you can literally “own a piece of the sun”.
To find out more on how to get involved visit https://uprise.africa/view_pitch/sunexchange and invest today.
A Customer Relationship Management (CRM), is beyond just a software application, it is a methodology that allows businesses to acquire relevant information about its customers so as to learn about their needs and behavior to help develop a better relationship with them.
A CRM tool is a solution that can really help any business, but startups in particular, to showcase credibility to investors. There are reports of start-ups that were able to secure several stages of funding due to the use of a good CRM solution.Having one in place is extremely crucial, especially when you begin your outbound process and start to hire out the sales team
Once your business starts to expand, you will benefit from the advancement digitalization has had upon the product and service fields. There are various SaaS products available in the market, such as CRM software, or automation software that can introduce enhanced sales management to your business process.
Consequently, it helps speed up the growth of business whether it is already established or a start-up.
Reasons Startups with CRM are able to Influence Investors better on Uprise.Africa
1. Better Forecast and Estimation
An investor is concerned about two things, the performance data of a start-up and its growth potential. CRM when properly utilized captures these two factors perfectly. It provides information on the achievement of the start-ups in real-time and their future prospects. Business founders need substantial information about clients and projections to build a more powerful pitch for investors. Data provided also allows investors to examine whether the start-up is accurately valuated.
2. Start-up with CRM become Process-centric
A start-up’s success depends on their product and processes. If the start-up has good processes but an unexceptional product, there is still room for improvement. However, if the processes are mediocre and the product is top quality, it is set up for failure. Efficient utilization of CRM solution makes sure the start-up has an effective operational process. Moreover, it shows investors that a start-up favours strategy.
3. CRM shows the Monetization method
Another point crucial for startups to consider is taking care of their customers, aside from products, this factor determines the growth rate of the start-up.
CRM is not just a tool for attracting investors alone. It is utilized so the business can grow in an organized way, and making use of technology to achieve that.
Transparency is quite important to investors, for example, if as a start-up on Uprise.Africa, you are making claims of huge sales volume but can’t back it up with anything except invoices. On the other hand, we have another start-up that is able to back up its sales figures with data on customer interactions such as purchase pattern, number of purchases, etc. Investors would be more convinced about the second start-up because there is proof that actual transactions taking place.
Transparency in your startup transactions and cements the trust between the business owner and investors.
CRM software allows start-ups and SMB’s to manage their ever-growing contact list with ease. In addition to that, it also allows you to divide responsibilities, leads, and accounts among-st the available human resources.
With the increasing number of start-ups vying for investment on Uprise.Africa platform, start-up founders should keep in mind that authenticity is an important factor that investors are looking for. This value is not derived from complex presentation, pledges or impractical projections.
To give your start-up the authenticity it needs to successfully conclude its equity crowdfunding campaign, you have to be able to present evidence of the concept you are pitching along with past performance data. The data should show commitment, processes adopted, and finally the growth pattern of the start-up
Start-ups with all this information are more likely to secure more investors willing to commit through equity crowdfunding campaigns.
Find out more on how to secure investment on our website http://localhost/uprise_africa/.
“In the Business world, everyone is paid in two coins: cash and experience. Take the experience first; the cash will come later.” – Harold S. Geneen
Becoming an entrepreneur is a thrilling and amazing feat. Every business impresario will tell you there is nothing like literally seeing an idea that started in their mind transform into tangible reality. How well you can execute the transformation of an idea into a potentially highly-successful business depends on you knowing what your idea is worth in the first place.
More importantly, you need to have the skills to translate imagination into action. Sadly, some business ideas never get past being castles in air while some ideas are easy to take forward and flourish. So how do you ensure that your business idea converts and sees the light of day? Equity crowdfunding is one groundbreaking opportunity that is creating a plush meeting ground for innovators and investors
So now the question is, once presented with the platform, how does one create an investor-ready pitch? Let’s take a look at some of the basic steps every startup business should have in the bag.
- Develop a value proposition
In a few short sentences, summarize what your business does, who your target market is and explain how it will be successful.
Answer these questions in your summary: What problem does your business solve? What are the benefits of your business? Why would your target market buy your offering instead of your competitors?
Important to remember:
- Keep your summary short (3-4 sentences).
- Be to the point and specific
2. Set a funding goal (that is within your reach)
Setting a target for your business that you believe you have the ability to achieve is essential.
Answer these questions: Who is your target market? Look at your network of friends and family. How large is it? Are they willing to invest? Do you have other people you believe would be willing to invest in your business?
3. Valuate your business
Asses the value of your business in relation to the amount of equity you wish to give away in exchange for capital. Clear, well presented and concise financial documentation is required to ensure your potential investors understand your business model and have enough information to make a knowledgeable judgment about the potential of your business.
4. Have an Exit strategy
Your exit strategy outlines how Investors will make a return on their investment.
5. A detailed Marketing Plan
Marketing must-haves include a marketing budget, content calendar for both digital and print media, social media strategy, involving influencers and paid advertising.
6. Establish your Branding
Logo and signage are essential in establishing your brand identity.
Once you have followed these basic steps, you would have laid the foundation to build a well-fortified business pitch. There is still a whole lot more that goes into actually implementing a pitch. Uprise. Africa, South Africa’s first equity crowdfunding platform, recognizes the need to groom innovators to access resource pools essential for business growth. We strive to help our entrepreneurs through all these crucial steps.
For more pitch tips and to find out how you can register with Uprise.Africa